So Why use a Blogging Platform like WordPress for building buzz and excitement for your business well here are a few reasons.
SEO and very search engine friendly
You can easily showcase pictures video
Post the latest company news with a few clicks and content.
It very easy and quick to setup and have stylish looking design
There is always a plugin for any functionality you desire the wordpress platform is very customizeable

also WordPress, by definition, is a blog publishing system written in PHP and backed by a MySQL database. But really, it?s so much more than that.
Also a blog can help you build buzz for you company or brand by acting as portal site and you can have links to all your social networks so you can send traffic to one place and then they can jump off to various other places about you.
I use WordPress for this site and pretty much all sites I develop. Sure it can run the best, most flexible blogs, but it?s because of that flexibility that I choose to utilize WordPress as a Content Management System (CMS). So what?s a CMS? A CMS is just a system that allows for adding or manipulating web content. This of course is painfully vague. Let?s just explore what it can do then.

If you’re already using WordPress you can use this guide to help optimize your WordPress site for search engines and usability: Hardcore WordPress Tips.
WordPress as a Blog

Traditionally, and most often, WordPress is the foundation upon which a blog is built, published through, and displayed to the world. Some of the biggest blogs in the world utilize WordPress for just one or even many authors (The New York Times, CNN, People, TechCrunch, Engadget, and so on).

Having a blog is great for any business. Using a blog consistently provides fresh content for potential customers to find in search engines. It?s also an indicator that your company is active and reassures visitors that real people are backing your company. Don?t you want to be known as the expert in your field? Publish your thoughts in a blog and you?ll not only get customers but have a competitive edge in your industry.
WordPress as a Website

The great thing about WordPress is that once your site is created you?ll have the ability to edit, add, subtract, and whatever else you need to do with just about all of the content in your site?without any knowledge of HTML. You can avoid redoing your whole site in two years when your business model changes and you won?t have to worry about the cost of hiring someone who knows HTML to change the price your products. You have control!

A professional, well maintained, well designed website is crucial to winning customers. In a society of short attention spans and critical first impressions your website has to stand out and engage, something that WordPress enables a designer like myself to do much more quickly.